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| TITLE | Marketing and Outreach |
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| PROJECT CODE | 6-1D, 7-1D, 8-1D, 9-1D, 11-1D, 12-1D, 13-1D, 14-1D, 15-0D, and 16-0D |
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| COMMITTEE | Policy and Strategic Planning |
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| YEAR FUNDED | Year 16 - FY 2008, Year 15 - FY 2007, Year 14 - FY 2006, Year 13 - FY 2005, Year 12 - FY 2004, Year 11 - FY 2003, Year 9 - FY 2001, Year 8 - FY 2000, Year 7 - FY 1999, Year 6 - FY 1998 |
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| Year 6 Budget: | $200,000 |
| Year 7 Budget: | $308,000 |
| Year 8 Budget: | $300,000 |
| Year 9 Budget: | $400,000 |
| Year 11 Budget: | $400,000 |
| Year 12 Budget: | $550,000 |
| Year 13 Budget: | $605,000 |
| Year 14 Budget: | $445,000 |
| Year 15 Budget: | $110,000 |
| Year 16 Budget: | $400,000 |
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| STATUS | Active |
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| DESCRIPTION |
The Coalition’s Marketing and Outreach program is designed to further information exchange and coordination among member agencies, positioning the I-95 Corridor Coalition as a national leader and model in fostering a culture of collaboration among transportation alliances in 16 states and Canada. Additionally, the program promotes innovative projects and their results, provides traveler information to the general public, and provides resources for member agencies and interested parties.
The following items comprise the ongoing outreach activities:
- Website – manage and update content
- Information Exchange – conduct forums and events to link Coalition members with national experts and peers to further and leverage agency efforts
- Print/Electronic Materials – produce materials for distribution of project details and findings, best practices, member agency news, and travel information
- Public Education – promote the ITS programs of member agencies, and Coalition accomplishments, through the media
- Legislative Liaison – inform and educate lawmakers about regional successes and needs
- Miscellaneous Efforts – other activities that support Marketing and Outreach
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| CONTACTS |
Procurement Agency: Connecticut Department of Transportation and Maryland SHA (current)
Project Contact: Patty Reich, Telvent |
| TITLE | Marketing and Outreach |
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| PROJECT CODE | 6-1D, 7-1D, 8-1D, 9-1D, 11-1D, 12-1D, 13-1D, 14-1D, 15-0D, and 16-0D |
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PROJECT DATES
| Project Start: |
Ongoing |
| Expected Completion: |
Ongoing |
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| Year 6 Budget: | $200,000 |
| Year 7 Budget: | $308,000 |
| Year 8 Budget: | $300,000 |
| Year 9 Budget: | $400,000 |
| Year 11 Budget: | $400,000 |
| Year 12 Budget: | $550,000 |
| Year 13 Budget: | $605,000 |
| Year 14 Budget: | $445,000 |
| Year 15 Budget: | $110,000 |
| Year 16 Budget: | $400,000 |
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| OBJECTIVES |
To provide information and information exchange to member agencies, to promote the I-95 Corridor Coalition and its member agencies, to distribute project findings to the appropriate audience, and to increase participation in committees and project teams. |
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| SCOPE |
 View PDF file of Year 14 Scope of Project
View PDF file of Year 13 Scope of Project
View PDF file of Year 12 Scope of Project
View PDF file of Year 11 Scope of Project
View PDF file of Year 9 Scope of Project
View PDF file of Year 7 and Year 8 Scope of Project
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| REPORTS |
| Report Name |
Report
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| No Reports |
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| END OF PROJECT SUMMARY |
No data. |
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| ACTIONS |
Each year, the Coalition builds upon its prior year’s outreach activities and will continue to do so. Surveys of members have suggested that information exchange is one of the leading benefits of the Coalition; outreach is the area where that information exchange occurs. Multiple information exchange forums and training sessions have been and will be held to allow member agencies to introduce and take advantage of lessons learned by others in the region and in the nation. In addition, the website and electronic and print materials serve as a library and resource center for Coalition members and interested parties.
The Coalition strives to be on the leading edge of transportation initiatives and has captured national attention. With this national exposure and heightened interest in the Coalition, marketing and outreach are becoming increasingly important. The Coalition’s marketing and outreach efforts will be conducted to further recognize and leverage the member agencies efforts and to raise the awareness of transportation programs in the corridor. |
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| FINAL PROJECT EXPENDITURES |
No data. |
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